Creating a Personalized Experience

Gathering insights about key user segments through iterative research cycles and creating an interactive Vision Prototype to guide future offerings

Challenge

Engage, educate, and empower consumers by supporting healthcare decisions with compassion and excellence.

The Solution

Medullan developed a user-validated vision prototype with a focus on holistic segmentation, identifying users’ digital needs and preferences.  This deliverable offered the client a comprehensive outline of their upcoming project to ease the vendor procurement process and overall software implementation.

Our Approach

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Intake Workshop

Synthesize client objectives and collaborate on planning and project alignment
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Persona Development

Develop multiple user personas and identify experiential gaps that Digital Health can address to improve health outcomes
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Rapid Prototyping

Engage in “design sprints” to iteratively ideate and validate new concepts, progressively building confidence in the solution direction

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