Designing Behavior Change into Digital Solutions


April 19th, 2017


1:00pm to 1:30pm

Eastern Time (ET)

About this Webinar



For digital solutions to effectively drive behavior change, they need to be designed with the right type of goal program in place. Join our UX Manager Rob Gifford for this discussion of the 6 principles to designing behavior change into mHealth applications.

You'll Learn

  • Why so many goal programs fail to actually effect behavior change
  • How to design for different consumer groups and utilize personas
  • The role of data in motivating and communicating with the user

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If you're unable to attend, we will send you the full recording so you don't miss out.

About the Host

Rob Gifford - UX Manager

At Medullan, Rob leads User Experience research and design programs with an emphasis on behavior change and maximized engagement. He is currently focused on digital therapeutics and diagnostics for the pharmaceutical industry.

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